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eCommerce isn’t just fast-paced, it’s highly competitive and driven by innovation.

We’re by your side - managing the risks and maximising the opportunities. We balance legal and commercial pressures to reduce the risks you face and help you outpace the market and competitors. Where opportunities exist we help you maximise those to stay ahead of the pack.

Our retail team is one of the leading practices in the UK (ranked in the top five by Chambers Directories), acting for many of the UK’s best known retailers. We advise on all aspects of eCommerce including customer facing ‘front end’ aspects (terms and conditions, privacy policies, data strategies, advertising & marketing and regulatory compliance) and ‘back end’ infrastructure (development and hosting, support and maintenance, data processing and management and fulfilment).  

What sets us apart is our ability to tailor the expertise we provide to you, your needs and the sectors you work in and supply. Our ecommerce team includes leaders in their field in disciplines from regulatory, data protection and technology through to communications, consumer practices and mail fulfilment. In short, we work collaboratively to make it easier for you to do business and achieve your goals.

We know it matters that we’re always one step ahead. That’s why we’re senate members of the ecommerce industry body, the Interactive Media in Retail Group (IMRG). Because of this we help formulate policy, and influence future legislation. We participate in consultations on proposed legislation, codes of practice and government guidance at both a UK and European level. By being at the heart of the sector we’re able to maintain long standing client relationships grounded in deep and influential knowledge of the ecommerce sector.

Get in touch

T:+44 (0)238 020 8422

What we do

We have particular experience in the following areas:

  • Payment services
  • Mail fulfilment
  • Logistics and stock fulfilment
  • Website development, hosting and maintenance
  • Database management and data strategies
  • Regulatory compliance
  • Consumer terms (T&Cs, privacy policies, website terms)
  • Advertising & marketing strategies and implementation
  • Online Marketplace structures
  • Risk analysis and strategy.

Examples of work

Working with an international retail client on their suite of customer facing documentation in both online and offline contexts as part of their multi-channel strategy. This has involved drafting and advising on the client’s website terms of use and privacy policy, together with their terms and conditions governing the sale of products and the supply of services.

Supporting Interactive Media in Retail Group (IMRG) on guidance for members and responses to consultations on new legislation including:

  • Guidance note for IMRG members on the cookies laws (including practical compliance advice, information about the ICO’s position on this issue, and examples of how to achieve compliance)
  • A response to the Ministry of Justice call for evidence on EU Data Protection Regulation proposals
  • Sponsoring IMRG UK Passport which provides information on the UK and EY regulatory structure for foreign e-tailors looking to enter the UK market.

Advising a leading UK and worldwide brand on the renegotiation of its major ecommerce systems. These systems have links to, and dependencies on, the core IT systems within the business, including areas of the business with no ecommerce presence, which added to the scale and complexity of the project.

Our clients include: J Sainsbury, Kingfisher, Specsavers, Signet, Post Office, Colgate-Palmolive, New Look, Costa Coffee, Southern Co-op and other regional co-ops and Doddle.